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1. Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend | Banerjee, Madhumita.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson Education, 2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 HOG 2010] (1). Items available for reference: Eastern University Library [Call number: 658.8 HOG 2010] (1).
2. Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 HUF 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 HUF 2002] (1).
3. Marketing research / David J. Luck, Ronald S. Rubin.

by Luck, David Johnston | Rubin, Ronald S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : PHI Learning, c1987Availability: Items available for reference: Eastern University Library [Call number: 658.8 LUM 1987] (1).
4. Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
5. How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEH 2011] (1).
6. The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products / Mitch Carson.

by Carson, Mitch, 1960-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 CAS 2009] (1). Items available for reference: Eastern University Library [Call number: 658.8 CAS 2009] (1).
7. Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
8. The online millionaire : strategies for building a web-based empire on eBay and beyond / Amy Joyner.

by Joyner, Amy | Literary Productions.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOO 2007] (1).
9. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2008] (4). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2008] (1).
10. Marketing communications management: concepts & theories, cases & practices / Paul Copley.

by Copley, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Elsevier, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.4 COM 2004] (1).
11. Strategic marketing : making decisions for strategic advantage / Musadiq A. Sahaf,

by Sahaf, Musadiq A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentic-Hall, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.5 SAS 2008] (1). Items available for reference: Eastern University Library [Call number: 658.5 SAS 2008] (1).
12. Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.

by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2005Online access: Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.7 WIP 2005] (1).
13. Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.56 LEB 2006] (1). Items available for reference: Eastern University Library [Call number: 658.56 LEB 2006] (1).
14. Modeling the supply chain / Jeremy F. Shapiro.

by Shapiro, Jeremy F, 1939-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.7 SHM 2007] (1).
15. Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, c2007Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.7 CHS 2007] (1). Items available for reference: Eastern University Library [Call number: 658.7 CHS 2007] (1).
16. Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor.

by Floor, Ko.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 FLB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.8 FLB 2007] (1).
17. Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 GEG 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 GEG 2004] (1).
18. Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

by Andreasen, Alan R, 1934- | Kotler, Philip.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : PHI Learning, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.8 ANS 2008] (2). Items available for reference: Eastern University Library [Call number: 658.8 ANS 2008] (1).
19. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1997Availability: Items available for loan: Eastern University Library [Call number: 658.8 ETM 1997] (6).
20. Brands under fire / Ivan Arthur and Kurien Mathews.

by Arthur, Ivan | Mathews, Kurien.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Penguin Books India, 2008Availability: Items available for reference: Eastern University Library [Call number: 658.8 ARB 2008] (1).

Last Updated on 25 March 2024
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