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121.
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Relationship marketing / Mark Godson
by Godson, Mark. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: India ; Oxford University Press, 2009Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.812 GOR 2009] (1).
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122.
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Industrial marketing / P. K. Ghosh
by Ghosh, P. K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Oxford, c 2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 GHI 2006] (1).
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123.
|
Sales and distribution management / Tapan K. Panda, Sunil Sahadev.
by Panda, Tapan K. (Tapan Kumar) | Sahadev, Sunil. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, India : Oxford University Press, 2012Availability: Items available for reference: Eastern University Library [Call number: 658.81 PAS 2012] (1).
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124.
|
Textbook of marketing / edited by Keith Blois.
by Blois, Keith J. (Keith John). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New Delhi : Oxford University Press, 2000Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLT 2000] (1).
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125.
|
Marketing / Paul Baines, Chris Fill, and Kelly Page.
by Baines, Paul, 1973- | Fill, Chris | Page, Kelly, 1974-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New Delhi : Oxford University Press, c2008Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.8 BAM 2008] (1).
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126.
|
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen.
by Schmidt, Marcus J, 1959- | Hollensen, Svend. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Availability: Items available for reference: Eastern University Library [Call number: 658.83 SCM 2006] (1).
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127.
|
Export marketing of vegetables in Bangladesh : a study of six villages / Md. Jahangir Alam.
by Alam, Md. Jahangir | Bāṃlādeśa Pallī Unnaẏana Ekāḍemī. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Comilla : Bangladesh Academy for Rural Development, 2011Availability: Items available for reference: Eastern University Library [Call number: 382.5492 ALE 2011] (1).
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128.
|
The ultimate marketing toolkit : ads that attract customers, brochures that create buzz, web sites that wow / Paula Peters.
by Peters, Paula, 1973-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Avon, Mass. : Adams Media, c2006Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.82 PEU 2009] (1). Items available for reference: Eastern University Library [Call number: 658.82 PEU 2009] (1).
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129.
|
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.
by McDonald, Malcolm | Wilson, Hugh, 1962-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Online access: Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 MCN 2002] (1).
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130.
|
Case studies in marketing / Sidharth Balakrishna
by Balakrishna, Sidharth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi, Pearson, 2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BAC 2011] (1). Items available for reference: Eastern University Library [Call number: 658.8 BAC 2011] (1).
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131.
|
Global marketing management / Warren J. Keegan & Naval K. Bhargava.
by Keegan, Warren J | Bhargava, Naval K. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, 2011Availability: Items available for loan: Eastern University Library [Call number: 658.848 KEG 2011] (3). Items available for reference: Eastern University Library [Call number: 658.848 KEG 2011] (1).
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132.
|
Services marketing : text and cases / Harsh V. Verma
by Verma, Harsh V. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 VES 2012] (5).
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133.
|
Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Education, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 GRM 2010] (1).
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134.
|
Financial services marketing : an international guide to principles and practices / Christine Ennew and Nigel Waite.
by Ennew, Christine | Waite, Nigel. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Routledge, c2013Availability: Items available for loan: Eastern University Library [Call number: 332.10688 ENF 2013] (1). Items available for reference: Eastern University Library [Call number: 332.10688 ENF 2013] (1).
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135.
|
How brands grow : what marketers don't know / by Byron Sharp.
by Sharp, Byron. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: Eastern University Library [Call number: 658.827 SHH 2010] (1). Items available for reference: Eastern University Library [Call number: 658.827 SHH 2010] (1).
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136.
|
Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
by Zwick, Detlev | Cayla, Julien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZWI 2012] (1). Items available for reference: Eastern University Library [Call number: 658.8 ZWI 2012] (1).
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137.
|
Marketing management : a casebook / Debasis Pradhan
by Pradhan, Debasis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Cengage Learning, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 PRM 2012] (1). Items available for reference: Eastern University Library [Call number: 658.8 PRM 2012] (1).
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138.
|
Marketing and branding : the Indian scenario / S. Ramesh Kumar.
by Ramesh Kumar, S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Dorling Kindersley (India), 2007Availability: Items available for loan: Eastern University Library [Call number: 658.8 RAM 2007] (1). Items available for reference: Eastern University Library [Call number: 658.8 RAM 2007] (1).
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139.
|
Principles of contemporary marketing / David L. Kurtz
by Kurtz, David L. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2012Availability: Items available for reference: Eastern University Library [Call number: 658.8 KUP 2012] (1).
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140.
|
International marketing / R. Srinivasan
by Srinivasan, R. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : PHI Learning Private Ltd, 2008Other title: International marketing.Availability: Items available for reference: Eastern University Library [Call number: 658.84 SRI 2008] (1).
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