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Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for reference: Eastern University Library [Call number: 658.8 INB 2003] (1).
Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.827 LEB 2007] (2). Items available for reference: Eastern University Library [Call number: 658.827 LEB 2007] (1).
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2011Availability: Items available for loan: Eastern University Library [Call number: 658.8 BEH 2011] (1).
Marketing communications management: concepts & theories, cases & practices / Paul Copley.

by Copley, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Elsevier, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.4 COM 2004] (1).
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.

by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Cengage Learning, c2005Online access: Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.7 WIP 2005] (1).
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson Education, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 LOS 2010] (1).
The successful business plan : secrets & strategies / Rhonda Abrams, forward by legendary venture capitalist Eugene Kleiner.

by Abrams, Rhonda M | Kleiner, Eugene.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentic-Hall, c2003Availability: Items available for reference: Eastern University Library [Call number: 658.4 ABS 2003] (1).
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Last Updated on 27 November 2018
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