| 000 | 00878cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 1453 | ||
| 003 | BD-DhEU | ||
| 005 | 20120808155332.0 | ||
| 008 | 120808s2002 maua b 001 0 eng | ||
| 020 | _a0072398841 | ||
| 020 | _a0071123121 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.848 _221 _bCAI 2002 |
| 100 | 1 |
_aCateora, Philip R. _94048 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bIrwin McGraw-Hill, _cc2002. |
||
| 300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
| 440 | 4 |
_aThe McGraw-Hill/Irwin series in marketing _94049 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 590 | _aMKI | ||
| 650 | 0 |
_aExport marketing. _92088 |
|
| 650 | 0 |
_aInternational business enterprises. _93190 |
|
| 700 | 1 |
_aGraham, John L. _94050 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c1480 _d1480 |
||