| 000 | 01097cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 1464 | ||
| 003 | BD-DhEU | ||
| 005 | 20120811132134.0 | ||
| 008 | 120811s2004 enk 000 0 eng | ||
| 010 | _a 2003028084 | ||
| 020 | _a0749441933 | ||
| 020 | _a9780749443238 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _222 _bBRP 2004 |
| 100 | 1 |
_aBraun, Thom, _d1953- _94098 |
|
| 245 | 1 | 4 |
_aThe philosophy of branding : _bgreat philosophers think brands / _cThom Braun. |
| 260 |
_aLondon ; _bSterling, VA : _bKogan Page, _c2004. |
||
| 300 |
_a192 p. ; _c19 cm. |
||
| 590 | _aMKI | ||
| 650 | 0 |
_aBranding (Marketing) _xPhilosophy. _94099 |
|
| 650 | 0 |
_aBusiness names _xPhilosophy. _94100 |
|
| 650 | 0 |
_aProduct management _xPhilosophy. _94101 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0414/2003028084.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2003028084-b.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1498 _d1498 |
||