| 000 | 01184cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 1679 | ||
| 003 | BD-DhEU | ||
| 005 | 20120829094131.0 | ||
| 008 | 120829s2008 njua b 001 0 eng | ||
| 020 | _a9780470119860 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhEU |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _222 _bCAK 2008 |
| 245 | 0 | 0 |
_aKellogg on advertising & media : _bthe Kellogg School of Management / _cedited by Bobby J. Calder. |
| 246 | 3 | _aKellogg on advertising and media | |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008. |
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| 300 |
_axi, 292 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aUH | ||
| 650 | 0 |
_aAdvertising media planning. _94349 |
|
| 650 | 0 |
_aAdvertising. _93969 |
|
| 700 | 1 |
_aCalder, Bobby J. _94350 |
|
| 710 | 2 |
_aJ.L. Kellogg Graduate School of Management. _91128 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0806/2007052392-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007052392-b.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c1609 _d1609 |
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