000 00900nam a22002777a 4500
001 4537
003 BD-DhEU
005 20161226110016.0
008 150425b 2009nyu||||| |||| 00| 0 eng d
020 _a9780199601363
040 _aDLC
_cDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.84
_223
_bLEG 2009
100 1 _aLee, Kiefer.
245 1 0 _aGlobal marketing management :
_bchanges, new challenges, and strategies /
_cKiefer Lee, Steve Carter.
250 _a2nd ed.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2009.
300 _axxvii, 565 p. :
_bcol. ill. ;
_c27 cm.
500 _aIncludes index.
590 _aAl Mamun
650 0 _aInternational business enterprises
_xManagement.
650 0 _aStrategic planning.
700 1 _aCarter, Steve.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
942 _2ddc
_cBK
999 _c4507
_d4507