000 02062cam a2200337 a 4500
001 1183
003 BD-DhEU
005 20160512131034.0
008 120714s2008 nyua 001 0 eng
020 _a0071494448 (hardcover : alk. paper)
020 _a9780071494441 (hardcover : alk. paper)
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dC#P
_dYDXCP
_dBWX
_dIXA
_dOCLCQ
_dDLC
_dBD-DhEU
041 _aeng
082 0 0 _a658.827
_222
_bPOG 2008
100 1 _aPost, Richard S.
_92956
245 1 0 _aGlobal brand integrity management :
_bhow to protect your product in today's competitive environment /
_cRichard S. Post and Penelope N. Post.
260 _aNew York :
_bMcGraw-Hill,
_cc2008.
300 _axv, 309 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
505 0 _aIntroduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics.
590 _aUmme Habiba
650 0 _aBrand name products.
_92957
650 0 _aTrademark infringement
_xPrevention.
_92958
650 0 _aProduct counterfeiting
_xPrevention.
_92959
650 0 _aProduct management.
_92182
700 1 _aPost, Penelope N.
_92960
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0712/2007009029.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html
942 _2ddc
_cBK
999 _c967
_d967