000 | 02062cam a2200337 a 4500 | ||
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001 | 1183 | ||
003 | BD-DhEU | ||
005 | 20160512131034.0 | ||
008 | 120714s2008 nyua 001 0 eng | ||
020 | _a0071494448 (hardcover : alk. paper) | ||
020 | _a9780071494441 (hardcover : alk. paper) | ||
040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dYDXCP _dBWX _dIXA _dOCLCQ _dDLC _dBD-DhEU |
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041 | _aeng | ||
082 | 0 | 0 |
_a658.827 _222 _bPOG 2008 |
100 | 1 |
_aPost, Richard S. _92956 |
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245 | 1 | 0 |
_aGlobal brand integrity management : _bhow to protect your product in today's competitive environment / _cRichard S. Post and Penelope N. Post. |
260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
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300 |
_axv, 309 p. : _bill. ; _c24 cm. |
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500 | _aIncludes index. | ||
505 | 0 | _aIntroduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics. | |
590 | _aUmme Habiba | ||
650 | 0 |
_aBrand name products. _92957 |
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650 | 0 |
_aTrademark infringement _xPrevention. _92958 |
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650 | 0 |
_aProduct counterfeiting _xPrevention. _92959 |
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650 | 0 |
_aProduct management. _92182 |
|
700 | 1 |
_aPost, Penelope N. _92960 |
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856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0712/2007009029.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0714/2007009029-d.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html |
942 |
_2ddc _cBK |
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999 |
_c967 _d967 |