Floor, Ko.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. - London ; Philadelphia : Kogan Page, 2007. - 360 p. : ill. ; 24 cm.
Includes bibliographical references(p. 355-358).
9780749451684 0749451684
House brands--Marketing.
Branding (Marketing)
Retail trade.
658.8 / FLB 2007
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. - London ; Philadelphia : Kogan Page, 2007. - 360 p. : ill. ; 24 cm.
Includes bibliographical references(p. 355-358).
9780749451684 0749451684
House brands--Marketing.
Branding (Marketing)
Retail trade.
658.8 / FLB 2007