Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xxxv, 857 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 826-832) and indexes.
0135553504
Marketing research.
Marketing research--Methodology.
658.83 / MAM 1993
Marketing research : an applied orientation / Naresh K. Malhotra. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xxxv, 857 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 826-832) and indexes.
0135553504
Marketing research.
Marketing research--Methodology.
658.83 / MAM 1993