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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Description: xxxv, 857 p. : ill. (some col.) ; 26 cm.ISBN: 0135553504.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.83 MAM 1993 (Browse shelf) Not For Loan 02182

Includes bibliographical references (p. 826-832) and indexes.

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Last Updated on 25 March 2024
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