Blair, Mark.
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. - Singapore : John Wiley & Sons (Asia), 2003. - xvi, 215 p. : ill. ; 24 cm.
Includes index.
0470820578
Communication in marketing--Asia.
Brand name products--Marketing.--Asia
658.8 / BLD 2003
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. - Singapore : John Wiley & Sons (Asia), 2003. - xvi, 215 p. : ill. ; 24 cm.
Includes index.
0470820578
Communication in marketing--Asia.
Brand name products--Marketing.--Asia
658.8 / BLD 2003