| 000 -LEADER |
|---|
| fixed length control field |
01155cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
298 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120808151719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120808s2003 si a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470820578 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSA |
| Transcribing agency |
MSA |
| Modifying agency |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| Item number |
BLD 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blair, Mark. |
| 9 (RLIN) |
4032 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 360 degree brand in Asia : |
| Remainder of title |
creating more effective marketing communications / |
| Statement of responsibility, etc |
by Mark Blair, Richard Armstrong, Mike Murphy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
John Wiley & Sons (Asia), |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 215 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing |
| Geographic subdivision |
Asia. |
| 9 (RLIN) |
4033 |
|
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Geographic subdivision |
Asia |
| General subdivision |
Marketing. |
| 9 (RLIN) |
4034 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Richard. |
| 9 (RLIN) |
4035 |
|
|---|
| Personal name |
Murphy, Mike. |
| 9 (RLIN) |
4036 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/wiley046/2003268929.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/wiley039/2003268929.html |
|
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/wiley032/2003268929.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
