Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - New Delhi : McGraw-Hill Irwin, c2011. - xxvii, 763 p. : ill., map ; 24 cm.

Includes bibliographical references and index.

9780070700994 0070700990


Service industries--Marketing.
Customer services.
Marketing.

658.8 / ZES 2011

Last Updated on 27 November 2018
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