Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - New Delhi : McGraw-Hill Irwin, c2011. - xxvii, 763 p. : ill., map ; 24 cm.
Includes bibliographical references and index.
9780070700994 0070700990
Service industries--Marketing.
Customer services.
Marketing.
658.8 / ZES 2011
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - New Delhi : McGraw-Hill Irwin, c2011. - xxvii, 763 p. : ill., map ; 24 cm.
Includes bibliographical references and index.
9780070700994 0070700990
Service industries--Marketing.
Customer services.
Marketing.
658.8 / ZES 2011