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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.
Material type: materialTypeLabelBookPublisher: New Delhi : McGraw-Hill Irwin, c2011Edition: 5th ed.Description: xxvii, 763 p. : ill., map ; 24 cm.ISBN: 9780070700994; 0070700990.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Books Books Eastern University Library
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658.8 ZES 2011 (Browse shelf) Available 10687
Books Books Eastern University Library
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658.8 ZES 2011 (Browse shelf) Checked out to Mohammad Sami Islam (192600023) 25/03/2020 10688
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658.8 ZES 2011 (Browse shelf) Not For Loan 10689
Books Books Eastern University Library
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658.8 ZES 2011 (Browse shelf) Available Permanent Campus library 10686

Includes bibliographical references and index.

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Last Updated on 27 November 2018
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