Kardes, Frank R.
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - New Delhi : PHI Learning, c2002. - xviii, 457 p. : ill. ; 24 cm.
Includes bibliographical references (p. 417-439) and indexes.
9788120322219
Consumer behavior.
Decision making.
658.8 / KAC 2002
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - New Delhi : PHI Learning, c2002. - xviii, 457 p. : ill. ; 24 cm.
Includes bibliographical references (p. 417-439) and indexes.
9788120322219
Consumer behavior.
Decision making.
658.8 / KAC 2002