Consumer behavior and managerial decision making / Frank R. Kardes.
By: Kardes, Frank R
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Material type: 
BookPublisher: New Delhi : PHI Learning, c2002Edition: 2nd ed.Description: xviii, 457 p. : ill. ; 24 cm.ISBN: 9788120322219.Subject(s): Consumer behavior | Decision makingDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 KAC 2002 (Browse shelf) | Not For Loan | 10574 | ||
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Eastern University Library General Stacks | 658.8 KAC 2002 (Browse shelf) | Available | Dhanmondi Library | 10576 | |
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Eastern University Library General Stacks | 658.8 KAC 2002 (Browse shelf) | Available | 10575 |
Includes bibliographical references (p. 417-439) and indexes.
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