Hoover, John, 1952-
How to sell to an idiot : 12 steps to selling anything to anyone / John Hoover, Bill Sparkman. - Hoboken, N.J. : John Wiley & Sons, Inc., c2006. - xx, 197 p. ; 23 cm.
Includes index.
Step one : be prepared or be the idiot -- Step two : connect with the clueless -- Step three : confuse to clarify -- Step four : play the match game -- Step five : showtime -- Step six : ask for the business -- Step seven : circle around/make another pass -- Step eight : annoy them a little and ask for the business, again -- Step nine : appreciate -- Step ten : get a referral -- Step eleven : the fine art of following up to stay off of your laurels -- Step twelve : practice
0471718548 9780471718543
Selling--Psychological aspects.
658.85 / HOH 2006
How to sell to an idiot : 12 steps to selling anything to anyone / John Hoover, Bill Sparkman. - Hoboken, N.J. : John Wiley & Sons, Inc., c2006. - xx, 197 p. ; 23 cm.
Includes index.
Step one : be prepared or be the idiot -- Step two : connect with the clueless -- Step three : confuse to clarify -- Step four : play the match game -- Step five : showtime -- Step six : ask for the business -- Step seven : circle around/make another pass -- Step eight : annoy them a little and ask for the business, again -- Step nine : appreciate -- Step ten : get a referral -- Step eleven : the fine art of following up to stay off of your laurels -- Step twelve : practice
0471718548 9780471718543
Selling--Psychological aspects.
658.85 / HOH 2006