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How to sell to an idiot : 12 steps to selling anything to anyone / John Hoover, Bill Sparkman.

By: Hoover, John, 1952-.
Contributor(s): Sparkman, Bill, 1948-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2006Description: xx, 197 p. ; 23 cm.ISBN: 0471718548; 9780471718543.Subject(s): Selling -- Psychological aspectsDDC classification: 658.85 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Step one : be prepared or be the idiot -- Step two : connect with the clueless -- Step three : confuse to clarify -- Step four : play the match game -- Step five : showtime -- Step six : ask for the business -- Step seven : circle around/make another pass -- Step eight : annoy them a little and ask for the business, again -- Step nine : appreciate -- Step ten : get a referral -- Step eleven : the fine art of following up to stay off of your laurels -- Step twelve : practice
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.85 HOH 2006 (Browse shelf) Not For Loan 08524

Includes index.

Step one : be prepared or be the idiot -- Step two : connect with the clueless -- Step three : confuse to clarify -- Step four : play the match game -- Step five : showtime -- Step six : ask for the business -- Step seven : circle around/make another pass -- Step eight : annoy them a little and ask for the business, again -- Step nine : appreciate -- Step ten : get a referral -- Step eleven : the fine art of following up to stay off of your laurels -- Step twelve : practice

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