Clow, Kenneth E.
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - New Delhi : Pearson Prentice Hall, 2007. - 537 p. : ill. ; 28 cm.
Includes index.
9788131709962
Communication in marketing.
Advertising.
659.1 / CLI 2007
Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - New Delhi : Pearson Prentice Hall, 2007. - 537 p. : ill. ; 28 cm.
Includes index.
9788131709962
Communication in marketing.
Advertising.
659.1 / CLI 2007