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Integrated advertising, promotion & marketing communications / (Record no. 1641)

000 -LEADER
fixed length control field 00860cam a22002778a 4500
001 - CONTROL NUMBER
control field 753
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190516151825.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120901s2007 ii 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131709962
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhEU
Transcribing agency BD-DhEU
Modifying agency BD-DhEU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number CLI 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 8
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 537 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index.
590 ## - LOCAL NOTE (RLIN)
Name of Cataloguer
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 4076
Topical term or geographic name as entry element Advertising.
9 (RLIN) 3969
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 9
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Koha issues (borrowed), all copies 8
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Total Renewals Date checked out Public note
        Not For Loan Eastern University Library Eastern University Library General Stacks 2011-11-20 Parama 660.00 659.1 CLI 2007 11546 2012-09-01 2012-09-01 Books        
          Eastern University Library Eastern University Library General Stacks 2011-11-20 Parama 660.00 659.1 CLI 2007 11547 2019-06-16 2012-09-01 Books 8 3 2019-01-25  
          Eastern University Library Eastern University Library General Stacks 2011-11-20 Parama 660.00 659.1 CLI 2007 11548 2019-05-19 2012-09-01 Books 17 6 2019-05-16 Dhanmondi Library
          Eastern University Library Eastern University Library General Stacks 2011-10-03     659.1 CLI 2007 11308 2019-11-04 2012-09-01 Books 8 6 2019-04-21  

Last Updated on 25 March 2024
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