How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer.
By: Bergh, Joeri van den
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Contributor(s): Behrer, Mattias.
Material type: 
BookPublisher: London ; Philadelphia : Kogan Page, c2011Description: xvii, 249 p. ; ill. ; 25 cm.ISBN: 9780749462505; 9780749462512.Subject(s): Young consumers | Young adult consumers | Generation Y | Target marketing | Product management | Consumer behaviorDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 BEH 2011 (Browse shelf) | Available | 11497 |
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| 658.8 BEE 2002 Essentials of CRM : | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEH 2011 How cool brands stay hot : | 658.8 BLC 2006 Consumer behavior / | 658.8 BLD 2003 The 360 degree brand in Asia : | 658.8 BLT 2000 Textbook of marketing / |
Includes bibliographical references.
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