What's in a brand? : Building brand equity through advertising / by John Philip Jones
By: Jones, John Philip
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Material type: 
BookPublisher: New Delhi : Tata McGraw-Hill, c1998Description: xxiii, 335 p. : ill. ; 23 cm.ISBN: 9780074632017; 0074632019.Subject(s): Advertising | Brand name productsDDC classification: 658.827
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Eastern University Library General Stacks | 658.827 JOW 1998 (Browse shelf) | Available | 09357 | |
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Books
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Eastern University Library General Stacks | 658.827 JOW 1998 (Browse shelf) | Available | 09358 | |
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Books
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Eastern University Library General Stacks | 658.827 JOW 1998 (Browse shelf) | Available | 09359 |
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| 658.827 DUB 2012 Brand management : | 658.827 JOW 1998 What's in a brand? : | 658.827 JOW 1998 What's in a brand? : | 658.827 JOW 1998 What's in a brand? : | 658.827 KAB 2001 24 brand mantras : | 658.827 KAB 2001 24 brand mantras : | 658.827 KES 2003 Strategic brand management : |
Includes bibliographical references and index.
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