Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
By: Bergeron, Bryan P
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Material type: 
BookSeries: Essentials series. Publisher: New York : Wiley, c2002Description: xiii, 220 p. : ill. ; 23 cm.ISBN: 0471206032 .Subject(s): Customer relations -- ManagementDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
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Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf) | Not For Loan | 07935 | ||
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Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf) | Available | Dhanmondi Library | 05859 | |
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Eastern University Library General Stacks | 658.8 BEE 2002 (Browse shelf) | Available | 05860 |
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| 658.8 BAM 2009 Marketing / | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEE 2002 Essentials of CRM : | 658.8 BEH 2011 How cool brands stay hot : | 658.8 BLC 2006 Consumer behavior / | 658.8 BLD 2003 The 360 degree brand in Asia : |
Includes bibliographical references and index.
Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
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