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Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.

By: Lilien, Gary L, 1946-.
Contributor(s): Kotler, Philip | Moorthy, K. Sridhar.
Material type: materialTypeLabelBookPublisher: New York. : Prentice-Hall, c1992Description: xv, 803 p. : ill. ; 25 cm.ISBN: 9788120314757.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.8 LIM 1992 (Browse shelf) Available 11486
Books Books Eastern University Library
General Stacks 		658.8 LIM 1992 (Browse shelf) Available 11487
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658.8 LEM 2007 Marketing automation : 658.8 LEM 2011 Marketing : 658.8 LIM 1992 Marketing models / 658.8 LIM 1992 Marketing models / 658.8 LOS 2004 Services marketing : 658.8 LOS 2004 Services marketing : 658.8 LUM 1987 Marketing research /

Includes bibliographical references (p. 715-776) and indexes..

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Last Updated on 25 March 2024
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