Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K
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Material type: 
BookPublisher: Delhi : Pearson, c2010Edition: 6th ed.Description: vii, 897 p. ; 28 cm.ISBN: 9788131731819.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 MAM 2011 (Browse shelf) | Not For Loan | 14091 | ||
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Eastern University Library General Stacks | 658.8 MAM 2011 (Browse shelf) | Available | Dhanmondi Library | 14092 | |
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Eastern University Library General Stacks | 658.8 MAM 2011 (Browse shelf) | Available | 14093 | ||
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Eastern University Library General Stacks | 658.8 MAM 2011 (Browse shelf) | Available | 10719 | ||
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Eastern University Library General Stacks | 658.8 MAM 2011 (Browse shelf) | Available | 10720 |
Includes bibliographical references (p. 834-873) and index.
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