|
|
1.
|
Marketing research / David J. Luck, Ronald S. Rubin.
by Luck, David Johnston | Rubin, Ronald S. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: India : PHI Learning, c1987Availability: Items available for reference: Eastern University Library [Call number: 658.8 LUM 1987] (1).
|
|
|
2.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Availability: Items available for reference: Eastern University Library [Call number: 658.83 MAM 1993] (1).
|
|
|
3.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.83 BUM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.83 BUM 2006] (1).
|
|
|
4.
|
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum.
by Green, Paul E | Tull, Donald S | Albaum, Gerald S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Availability: Items available for loan: Eastern University Library [Call number: 658.8 GRR 1988] (1). Items available for reference: Eastern University Library [Call number: 658.8 GRR 1988] (1).
|
|
|
5.
|
Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou.
by Shao, Alan T. Edition: India ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.83 SHM 2007] (1).
|
|
|
6.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 2011] (4). Items available for reference: Eastern University Library [Call number: 658.8 MAM 2011] (1).
|
|
|
7.
|
Marketing research: text and cases / Harper W. Boyd, Ralph Westfall and Stanley F.Stasch
by Boyd, Harper W | Westfall, Ralph L [joint author.] | Stasch, Stanley F. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., AITBS, 2003Availability: Items available for reference: Eastern University Library [Call number: 658.83 BOM 2003] (1).
|
|
|
8.
|
Marketing research : a South Asian perspective / Gilbert A. Churchill, Dawn Iacobucci and D. Israel.
by Churchill, Gilbert A | Iacobucci, Dawn | Israel, D. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.83 CHM 2009] (1). Items available for reference: Eastern University Library [Call number: 658.83 CHM 2009] (1).
|
|
|
9.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004Availability: Items available for loan: Eastern University Library [Call number: 658.83 MAM 2004] (7). Items available for reference: Eastern University Library [Call number: 658.83 MAM 2004] (1).
|
|
|
10.
|
Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Availability: Items available for loan: Eastern University Library [Call number: 658.83 ZIE 2003] (4). Items available for reference: Eastern University Library [Call number: 658.83 ZIE 2003] (1).
|
|
|
11.
|
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLC 2006] (1).
|
|
|
12.
|
Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.8 ZIE 2007] (1).
|
|
|
13.
|
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
by Easwaran, Sunanda | Singh, Sharmila J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for reference: Eastern University Library [Call number: 658.83 EAM 2006] (1).
|
