A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
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Contributor(s): Donnelly, James H.
Material type: 
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c2000Edition: 8th ed.Description: xviii, 318 p. : ill. ; 24 cm.ISBN: 0073661511 .Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents
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Eastern University Library General Stacks | 658.8 PEP 2000 (Browse shelf) | Not For Loan | 00944 | |
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Books
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Eastern University Library General Stacks | 658.8 PEP 2000 (Browse shelf) | Available | 00945 |
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| 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEC 2005 Consumer behavior and marketing strategy / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PEP 2000 A preface to marketing management / | 658.8 PLB 2011 The branded mind : | 658.8 PRM 2010 Marketing: | 658.8 PRM 2012 Marketing management : |
Includes bibliographical references and index.
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