Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H
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Contributor(s): Wirtz, Jochen.
Material type: 
BookPublisher: Delhi : Pearson/Prentice Hall, c2004Edition: 5th ed.Description: xviii, 652 p. : ill., map ; 24 cm.ISBN: 0131138650; 8129704536.Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 LOS 2004 (Browse shelf) | Available | 07169 | |
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Books
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Eastern University Library General Stacks | 658.8 LOS 2004 (Browse shelf) | Not For Loan | 07170 |
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| 658.8 LEM 2011 Marketing : | 658.8 LIM 1992 Marketing models / | 658.8 LIM 1992 Marketing models / | 658.8 LOS 2004 Services marketing : | 658.8 LOS 2004 Services marketing : | 658.8 LUM 1987 Marketing research / | 658.8 MAB 2007 Branding unbound : |
Includes bibliographical references and indexes.
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