Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 2004Edition: 4th ed.Description: xxix, 713 p. : ill. ; 23 cm.ISBN: 0130337161; 8129702568.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Available | 05425 | ||
Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Available | 05431 | ||
Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Not For Loan | 05427 | ||
Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Available | Permanent Campus Library | 05432 | |
Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Available | Permanent Campus library | 05429 | |
Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Available | 05358 | ||
Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Available | 05430 | ||
Books | Eastern University Library General Stacks | 658.83 MAM 2004 (Browse shelf) | Available | Permanent Campus library | 05424 |
Includes bibliographical references and indexes.
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