Textbook of marketing / edited by Keith Blois.
Contributor(s): Blois, Keith J. (Keith John).
Material type:
BookPublisher: Oxford ; New Delhi : Oxford University Press, 2000Description: xi, 658 p. : ill. ; 25 cm.ISBN: 0195687175; 9780195687170.Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only | Contributor biographical information
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Eastern University Library General Stacks | 658.8 BLT 2000 (Browse shelf) | Not For Loan | 14171 |
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| 658.8 BEH 2011 How cool brands stay hot : | 658.8 BLC 2006 Consumer behavior / | 658.8 BLD 2003 The 360 degree brand in Asia : | 658.8 BLT 2000 Textbook of marketing / | 658.8 BOM 2010 Modern marketing : | 658.8 BRF 2009 From selling to managing : | 658.8 BRF 2009 From selling to managing : |
Includes bibliographical references (p. [627]-645) and index.
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