Marketing Management / Michael R. Czinkota, Masaaki Kotabe
By: Czinkota, Michael R.
Contributor(s): Kotabe, Masaaki.
Material type:
BookPublisher: New Delhi : Thomson, c2001Edition: 2nd ed.Description: xxv, 598 p. : ill. ; 27 cm.ISBN: 9788131501177.DDC classification: 658.8
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Eastern University Library General Stacks | 658.8 CZM 2001 (Browse shelf) | Not For Loan | 15148 |
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| 658.8 CLB 2004 Brands and branding / | 658.8 COS 1991 Sales management : | 658.8 CZI 2013 International marketing / | 658.8 CZM 2001 Marketing Management / | 658.8 DAB 2001 Brand warfare : | 658.8 DHM 2009 Marketing practices in developing economy : | 658.8 DUB 1990 Business etiquette and professionalism / |
Includes index.
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