Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.
By: Smith, Jeanette.
Material type: BookSeries: Entrepreneur magazine small business series. Publisher: New York : John Wiley, c1996Description: xii, 277 p. : ill. ; 24 cm.ISBN: 0471124397 (cloth : alk. paper); 0471124419 (pbk. : alk. paper).Subject(s): Advertising media planning -- Handbooks, manuals, etc | Direct marketing -- Handbooks, manuals, etcDDC classification: 658.84 Online resources: Table of Contents | Contributor biographical information | Publisher descriptionItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.84 SME 1996 (Browse shelf) | Not For Loan | 07809 |
Includes index.
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