Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations].
By: Lehu, Jean-Marc.
Material type: BookPublisher: London ; Philadelphia : Kogan Page, 2006Description: xii, 252 p. : ill. ; 25 cm.ISBN: 0749445661; 9780749445669.Subject(s): Product management | Product life cycle | Branding (Marketing) -- ManagementDDC classification: 658.56 Online resources: Table of contents only | Publisher description | Contributor biographical informationItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.56 LEB 2006 (Browse shelf) | Available | 11929 | |
Books | Eastern University Library General Stacks | 658.56 LEB 2006 (Browse shelf) | Not For Loan | 11930 |
Includes bibliographical references (p. [225]-234) and index.
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