Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson.
By: Gummesson, Evert.
Material type:
BookPublisher: Oxford ; Boston : Butterworth-Heinemann, c2008Edition: 3nd ed.Description: xiv, 376 p. : ill. ; 24 cm.ISBN: 0585458081 ; 9780750686334.Subject(s): Relationship marketing | RelationshipGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 658.812 Online resources: Click here for full text.
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Eastern University Library General Stacks | 658.812 GUT 2008 (Browse shelf) | Not For Loan | 13577 |
Includes bibliographical references (p. [317]-337) and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
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