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1. Mastering the complex sale : how to compete and win when the stakes are high! / Jeff Thull.

by Thull, Jeff, 1949-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : J. Wiley & Sons, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.85 THM 2003] (2).
2. Total relationship marketing [electronic resource] : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, c2008Online access: Click here for full text. Availability: Items available for reference: Eastern University Library [Call number: 658.812 GUT 2008] (1).
3. Relationship marketing / Mark Godson

by Godson, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India ; Oxford University Press, 2009Online access: Table of contents | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.812 GOR 2009] (1).

Last Updated on 25 March 2024
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