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1.
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Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.
by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2005Online access: Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.7 WIP 2005] (1).
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2.
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Modeling the supply chain / Jeremy F. Shapiro.
by Shapiro, Jeremy F, 1939-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.7 SHM 2007] (1).
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3.
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Marketing strategy : planning, implementation and control / Subhash C. Jain,
by Jain, Subhash C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage learning, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.4 JAM 2004] (1). Items available for reference: Eastern University Library [Call number: 658.4 JAM 2004] (1).
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4.
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e-Commerce and web marketing / Ward A.Hanson and Kirthi Kalyanam
by Hanson, Ward A | Kalyanam, Kirthi. Edition: India ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: UK : Cengage Learning, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.85 HAE 2009] (1).
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5.
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Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou.
by Shao, Alan T. Edition: India ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.83 SHM 2007] (1).
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6.
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Marketing: planning, implementation, and control / William M. Pride and O. C. Ferrell
by Pride, Willaim M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia: Cengage Learning, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 PRM 2010] (1).
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7.
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Principles of marketing / Carl N. McDaniel, Lamb, Charles W. & Hair, Joseph F.
by McDaniel, Carl N | Lamb, Charles W | Hair, Joseph F. Material type: Book Publisher: New Delhi : Cengage Learning, c2008Availability: Items available for reference: Eastern University Library [Call number: 658.8 MCP 2008] (1).
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8.
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Consumer behavior and marketing action / Henry Assael.
by Assael, Henry. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c1998Other title: Consumer behavior.Availability: Items available for reference: Eastern University Library [Call number: 658.8342 ASC 1998] (1).
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9.
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 BLC 2006] (1).
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10.
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Principles of marketing / David L Kurtz. and Louis E. Boone.
by Kurtz, David L | Boone, Louis E. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2006Availability: Items available for loan: Eastern University Library [Call number: 658.8 KUP 2006] (1).
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11.
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
by Zikmund, William G | Babin, Barry J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.8 ZIE 2007] (1).
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12.
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Marketing management : a casebook / Debasis Pradhan
by Pradhan, Debasis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Cengage Learning, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 PRM 2012] (1). Items available for reference: Eastern University Library [Call number: 658.8 PRM 2012] (1).
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13.
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Principles of contemporary marketing / David L. Kurtz
by Kurtz, David L. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2012Availability: Items available for reference: Eastern University Library [Call number: 658.8 KUP 2012] (1).
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14.
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Advertising and promotions: Richard J. Semenik...[et al.] an integrated brand approach/
by Semenik, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India: Cengage Learning, c2012Availability: Items available for loan: Eastern University Library [Call number: 659.1 SEA 2012] (1). Items available for reference: Eastern University Library [Call number: 659.1 SEA 2012] (1).
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15.
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Integrated marketing communications : Sirgy, M. Joseph. Don E. Schultz. astrategic approach /
by Sirgy, M. Joseph | Schultz, Don E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, c2001Availability: Items available for loan: Eastern University Library [Call number: 658.802 SII 2011] (1). Items available for reference: Eastern University Library [Call number: 658.802 SII 2011] (1).
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