|
|
1.
|
Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.
by Hunt, Shelby D. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: India : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 HUF 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 HUF 2002] (1).
|
|
|
2.
|
Marketing research / David J. Luck, Ronald S. Rubin.
by Luck, David Johnston | Rubin, Ronald S. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : PHI Learning, c1987Availability: Items available for reference: Eastern University Library [Call number: 658.8 LUM 1987] (1).
|
|
|
3.
|
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
by Andreasen, Alan R, 1934- | Kotler, Philip. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.8 ANS 2008] (2). Items available for reference: Eastern University Library [Call number: 658.8 ANS 2008] (1).
|
|
|
4.
|
Marketing practices in developing economy : cases from South Asia / Ruby Roy Dholakia ; Sayed Ferha Anwart and Khalid Hasan.
by Dholakia, Ruby Roy | Anwar, Sayed Ferhat | Hasan, Khalid. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2009Availability: Items available for loan: Eastern University Library [Call number: 658.8 DHM 2009] (1). Items available for reference: Eastern University Library [Call number: 658.8 DHM 2009] (1).
|
|
|
5.
|
Marketing of agricultural products / Richard Kohls, Joseph N. Uhl.
by Kohls, Richard L. (Richard Louis), 1921- | Uhl, Joseph N. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: New Delhi : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOM 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 KOM 2002] (1).
|
|
|
6.
|
International marketing: analysis and strategy/ Sak Onkvisit and John J. Shaw
by Onkvisit, Sak | Shaw, John J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: PHI Learning, c1997Availability: Items available for loan: Eastern University Library [Call number: 658.848 ONI 1997] (2). Items available for reference: Eastern University Library [Call number: 658.848 ONI 1997] (1).
|
|
|
7.
|
International marketing / R. Srinivasan
by Srinivasan, R. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : PHI Learning Private Ltd, 2008Other title: International marketing.Availability: Items available for reference: Eastern University Library [Call number: 658.84 SRI 2008] (1).
|
|
|
8.
|
Modern marketing : principles and practice / Chandra Bose
by Bose, Chandra. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 BOM 2010] (1).
|
