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21.
|
Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : Pearson/Prentice Hall, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEG 2005] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEG 2005] (1).
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22.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.83 BUM 2006] (1). Items available for reference: Eastern University Library [Call number: 658.83 BUM 2006] (1).
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23.
|
Contemporary logistics / Paul R. Murphy, Jr., Donald F. Wood.
by Murphy, Paul Regis | Wood, Donald F, 1935-. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: New delhi : Pearson Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.5 MUC 2008] (1).
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24.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Essays
; Audience:
Primary;
Publisher: Delhi : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2006] (4).
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25.
|
Principles of marketing / Philip Kotler
by Kotler, Philip | Armstrong, gary. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2004] (2). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2004] (1).
Checked out (1).
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26.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KES 2008] (20). Items available for reference: Eastern University Library [Call number: 658.8 KES 2008] (1).
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27.
|
Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 SOC 2004] (1).
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28.
|
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 SCC 2004] (6). Items available for reference: Eastern University Library [Call number: 658.8 SCC 2004] (1).
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29.
|
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form: Publisher: Delhi : Pearson/Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 LOS 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 LOS 2004] (1).
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30.
|
Consumer behavior : buying, having, and being / Michael R. Solomon.
by Solomon, Michael R. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson/Prentice Hall, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.8 SOC 2004] (1).
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|
31.
|
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Eastern University Library [Call number: 659.1 WEA 2006] (1). Items available for reference: Eastern University Library [Call number: 659.1 WEA 2006] (1).
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32.
|
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2007] (3). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2007] (1).
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33.
|
Administrative law / Daniel E. Hall & Daniel Hall.
by Hall, Daniel (Daniel E.) | Hall, Daniel. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Availability: Items available for reference: Eastern University Library [Call number: 342.73 HAA 2006] (1).
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|
34.
|
Strategic management : a dynamic perspective concepts / Mason A. Carpenter, Wm. Gerard Sanders. & Prashant, Salwan.
by Carpenter, Mason Andrew, 1961- | Sanders, William Gerard, 1957- | Salwan, Prashant. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Prentice Hall, c2012Online access: Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.4 CAS 2012] (1).
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|
35.
|
Statistics for managers : David M. Levine ... [et al.]. using Microsoft Excel /
by Levine, David M, 1946-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: Items available for reference: Eastern University Library [Call number: 519.5 LES 2008] (1).
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|
36.
|
Digital design : with a introduction to the verilog HDL / M. Morris Mano & Michael D. Ciletti.
by Mano, M. Morris, 1927- | Ciletti, Michael D. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson Prentice Hall, c2013Availability: Items available for loan: Eastern University Library [Call number: 621.395 MAD 2013] (6). Items available for reference: Eastern University Library [Call number: 621.395 MAD 2013] (1).
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|
37.
|
Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Prentice Hall, c2014Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2014] (2). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2014] (1).
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38.
|
Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.
by Barringer, Bruce R | Ireland, R. Duane. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson/Prentice Hall, c2015Availability: Items available for loan: Eastern University Library [Call number: 658.421 BAE 2015] (2). Items available for reference: Eastern University Library [Call number: 658.421 BAE 2015] (1).
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39.
|
Electronic devices and circuit theory / Robert L. Boylestad, Louis Nashelsky.
by Boylestad, Robert L | Nashelsky, Louis. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2015Availability: Items available for loan: Eastern University Library [Call number: 621.3815 BOE 2015] (4). Items available for reference: Eastern University Library [Call number: 621.3815 BOE 2015] (1).
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