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21. Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen.

by Schmidt, Marcus J, 1959- | Hollensen, Svend.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Availability: Items available for reference: Eastern University Library [Call number: 658.83 SCM 2006] (1).
22. Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack.

by Clow, Kenneth E | Baack, Donald E.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Prentice Hall, c2014Availability: Items available for loan: Eastern University Library [Call number: 659.1 CLI 2014] (2). Items available for reference: Eastern University Library [Call number: 659.1 CLI 2014] (1).

Last Updated on 25 March 2024
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