Eastern University Library catalog

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Arthur, Ivan.

Brands under fire / Ivan Arthur and Kurien Mathews. - New Delhi : Penguin Books India, 2008. - xiv, 214 p. : ill. ; 25 cm.

ISBN: 9780670082261

Subjects--Topical Terms:
Brand name products--India--Case studies.
Branding (Marketing)--India--Case studies.
Brand loyalty--India--Case studies.

Dewey Class. No.: 658.8 / ARB 2008

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