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Brands under fire / Ivan Arthur and Kurien Mathews.

By: Arthur, Ivan.
Contributor(s): Mathews, Kurien.
Material type: materialTypeLabelBookPublisher: New Delhi : Penguin Books India, 2008Description: xiv, 214 p. : ill. ; 25 cm.ISBN: 9780670082261.Subject(s): Brand name products -- India -- Case studies | Branding (Marketing) -- India -- Case studies | Brand loyalty -- India -- Case studiesDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.8 ARB 2008 (Browse shelf) Not For Loan 11491

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