| 000 -LEADER |
|---|
| fixed length control field |
00774cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
288 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120808134211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120808s2008 ii a 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780670082261 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
ARB 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arthur, Ivan. |
| 9 (RLIN) |
4000 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brands under fire / |
| Statement of responsibility, etc |
Ivan Arthur and Kurien Mathews. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Penguin Books India, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 214 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Geographic subdivision |
India |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
4001 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Geographic subdivision |
India |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
4002 |
|
|---|
| Topical term or geographic name as entry element |
Brand loyalty |
| Geographic subdivision |
India |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
4003 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mathews, Kurien. |
| 9 (RLIN) |
4004 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
