Perreault, William D.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. : col. ill., maps ; 28 cm. - McGraw-Hill/Irwin series in marketing .
A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
0072409479 0071121102
Marketing--Management.
658.8 / PEB 2002
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. : col. ill., maps ; 28 cm. - McGraw-Hill/Irwin series in marketing .
A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
0072409479 0071121102
Marketing--Management.
658.8 / PEB 2002