| 000 -LEADER |
|---|
| fixed length control field |
01781cam a22003497a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
299 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160516130020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120808s2008 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780446178013 |
|
|---|
| International Standard Book Number |
0446178012 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
UPZ |
| -- |
LIQ |
| -- |
WIQ |
| -- |
DLC |
| -- |
BD-DhEU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
BAB 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baskin, Jonathan Salem. |
| 9 (RLIN) |
4037 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding only works on cattle : |
| Remainder of title |
the new way to get known (and drive your competitors crazy) / |
| Statement of responsibility, etc |
Jonathan Salem Baskin. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Business Plus, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 261 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 243-252) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
2183 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
791 |
|
|---|
| Topical term or geographic name as entry element |
Information behavior. |
| 9 (RLIN) |
4038 |
|
|---|
| Topical term or geographic name as entry element |
Internet searching. |
| 9 (RLIN) |
4039 |
|
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| General subdivision |
Computer network resources. |
| 9 (RLIN) |
4040 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0725/2007034391.html |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0827/2007034391-b.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0835/2007034391-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
