Advertising and promotion : (Record no. 3748)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00917nam a22003137a 4500 |
001 - CONTROL NUMBER | |
control field | 3810 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhEU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200108140456.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140515s2013 ii a b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259026850 |
International Standard Book Number | 125902685 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BD-DhEU |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 23 |
Item number | BEA 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
245 10 - TITLE STATEMENT | |
Title | Advertising and promotion : |
Remainder of title | an integrated marketing communications perspective / |
Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi : |
Name of publisher, distributor, etc | McGraw-Hill, |
Date of publication, distribution, etc | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xliii, 1015 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | Irwin/McGraw-Hill series in marketing |
590 ## - LOCAL NOTE (RLIN) | |
Name of Cataloguer | |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
Topical term or geographic name as entry element | Sales promotion. |
Topical term or geographic name as entry element | Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A. |
Personal name | Belch, George E. |
Dates associated with a name | - |
Title of a work | . |
Personal name | Purani, Keyoor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Koha issues (borrowed), all copies | 8 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date checked out | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 2014-05-15 | Shaurav Pub | 625.00 | 659.1 BEA 2013 | 14044 | 2014-05-15 | 2014-05-15 | Books | ||||||||
Eastern University Library | Eastern University Library | General Stacks | 2014-05-15 | Shaurav Pub | 625.00 | 659.1 BEA 2013 | 14045 | 2018-04-22 | 2014-05-15 | Books | 11 | 5 | 2017-11-30 | ||||||
Eastern University Library | Eastern University Library | General Stacks | 2014-05-15 | Shaurav Pub | 625.00 | 659.1 BEA 2013 | 14046 | 2020-01-19 | 2014-05-15 | Books | 13 | 7 | 2020-01-08 | ||||||
Eastern University Library | Eastern University Library | General Stacks | 2014-05-15 | Shaurav Pub | 625.00 | 659.1 BEA 2013 | 14047 | 2017-11-10 | 2014-05-15 | Books | 9 | 1 | 2017-11-04 | ||||||
Eastern University Library | Eastern University Library | General Stacks | 2014-05-15 | Shaurav Pub | 625.00 | 659.1 BEA 2013 | 14048 | 2020-02-05 | 2014-05-15 | Books | 16 | 7 | 2020-01-08 | ||||||
Eastern University Library | Eastern University Library | General Stacks | 2016-12-19 | Parama Pub. | 764.00 | 659.1 BEA 2013 | 15748 | 2020-02-04 | 2016-12-20 | Books | 5 | 2019-11-05 | Dhanmondi Library | ||||||
Eastern University Library | Eastern University Library | General Stacks | 2017-07-06 | SPD | 631.00 | 659.1 BEA 2013 | 15876 | 2019-12-04 | 2017-07-06 | Books | 3 | 2019-12-03 | |||||||
Eastern University Library | Eastern University Library | General Stacks | 2017-07-06 | SPD | 631.00 | 659.1 BEA 2013 | 15877 | 2018-07-12 | 2017-07-06 | Books | 3 | 2018-07-04 | |||||||
Eastern University Library | Eastern University Library | General Stacks | 2017-07-06 | SPD | 631.00 | 659.1 BEA 2013 | 15878 | 2020-01-19 | 2017-07-06 | Books | 4 | 1 | 2020-01-08 |