The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
By: Blair, Mark
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Contributor(s): Armstrong, Richard | Murphy, Mike.
Material type: 
BookPublisher: Singapore : John Wiley & Sons (Asia), 2003Description: xvi, 215 p. : ill. ; 24 cm.ISBN: 0470820578.Subject(s): Communication in marketing -- Asia | Brand name products -- Asia -- MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
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Eastern University Library General Stacks | 658.8 BLD 2003 (Browse shelf) | Not For Loan | 12160 |
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| 658.8 BEE 2002 Essentials of CRM : | 658.8 BEH 2011 How cool brands stay hot : | 658.8 BLC 2006 Consumer behavior / | 658.8 BLD 2003 The 360 degree brand in Asia : | 658.8 BLT 2000 Textbook of marketing / | 658.8 BOM 2010 Modern marketing : | 658.8 BRF 2009 From selling to managing : |
Includes index.
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