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1. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
2. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (2). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
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3. Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Phillip Van Hooser.

by Van Hooser, Phillip, 1957-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2005Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.812 HOW 2005] (1).

Last Updated on 27 November 2018
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