Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
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Contributor(s): Baack, Donald.
Material type: 
BookPublisher: New Delhi : Pearson Prentice Hall, 2007Edition: 3rd ed.Description: 537 p. : ill. ; 28 cm.ISBN: 9788131709962.Other title: Integrated advertising, promotion, and marketing communications.Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
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Eastern University Library General Stacks | 659.1 CLI 2007 (Browse shelf) | Not For Loan | 11546 | ||
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Eastern University Library General Stacks | 659.1 CLI 2007 (Browse shelf) | Available | 11547 | ||
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Eastern University Library General Stacks | 659.1 CLI 2007 (Browse shelf) | Available | Dhanmondi Library | 11548 | |
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Books
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Eastern University Library General Stacks | 659.1 CLI 2007 (Browse shelf) | Available | 11308 |
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| 659.1 BEA 2013 Advertising and promotion : | 659.1 CAK 2008 Kellogg on advertising & media : | 659.1 CAK 2008 Kellogg on advertising & media : | 659.1 CLI 2007 Integrated advertising, promotion & marketing communications / | 659.1 CLI 2007 Integrated advertising, promotion & marketing communications / | 659.1 CLI 2007 Integrated advertising, promotion & marketing communications / | 659.1 CLI 2007 Integrated advertising, promotion & marketing communications / |
Includes index.
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