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Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.

By: Easwaran, Sunanda.
Contributor(s): Singh, Sharmila J.
Material type: materialTypeLabelBookPublisher: Oxford ; New York : Oxford University Press, 2006Description: x, 605 p. : ill. ; 24 cm.ISBN: 9780195676969 (pbk.); 0195676963 (pbk.).Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83
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658.83 EAM 2006 (Browse shelf) Not For Loan 12708
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658.83 CHM 2002 Marketing research : 658.83 CHM 2009 Marketing research : 658.83 CHM 2009 Marketing research : 658.83 EAM 2006 Marketing research : 658.83 LUM 1987 Marketing Research / 658.83 MAM 1993 Marketing research : 658.83 MAM 2004 Marketing research :

Includes bibliographical references and index.

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